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Trio
A new iPhone app supporting bone & muscle health — also from Danny K Solutions LLC
Executive-level consulting in marketing, strategy, and business development — bringing 30 years of MedTech expertise and 12+ years of independent consulting to help you define your market, launch your product, and build lasting commercial success.
What I do
From early-stage startups to Fortune 1000 companies, I provide the strategic and marketing expertise to bring MedTech products to market — and grow them.
Go-to-market planning, market segmentation, competitive positioning, and messaging. Building KOL networks, strategic alliances, and distribution partnerships that drive commercial traction.
Bridging engineering and commercial teams — translating complex device technologies into compelling value propositions. MRDs, PRDs, product roadmaps, and demo strategy for sophisticated buyers.
Identify, research, and model new market and product opportunities. Multi-year strategic planning, technology landscape assessments, and value proposition development for medical device companies.
Building international distribution channels, forging technology partnerships, and executing market entry strategies. Experienced across the US, Asia, Europe, and the Middle East.
Background
I'm a marketing and product executive with 30 years of experience spanning medical devices, semiconductor IP, and deep tech — with a consistent focus on bringing innovative MedTech solutions to market.
My career spans both upstream and downstream marketing, product strategy, and hands-on business development across startups and Fortune 1000 companies. I've worked in ultrasound imaging, AI-driven diagnostics, cardiac devices, neuromodulation, and more.
I hold an MBA from Santa Clara University and a BSc in Electrical Engineering from the Technion — Israel Institute of Technology, giving me the technical depth to engage credibly with R&D teams and the commercial instincts to drive revenue.
I'm multilingual and have spent significant time on the ground in the US, Asia, Europe, and the Middle East — presenting, negotiating, and building relationships across cultures and time zones.
Spanning startups to Fortune 1000, from engineering to marketing to executive leadership.
As co-founder at Cephasonics, drove the company's first revenue — $14M in design wins secured through global seminars and international channel development.
Personally wrote 6 grant proposals to NIH, NSF, and CDMRP — 4 awarded, all resulting in successfully completed projects.
Led the definition and commercialization of the world's first merchant ultrasound beamformer ASIC at Samplify Systems, opening an entirely new market category.
Hands-on experience across ultrasound imaging, cardiac, neuromodulation, AI diagnostics, endoscopy, breast imaging, and more.
Developed and executed a China market entry strategy at Samplify, securing the first six design wins through extensive on-site customer engagement.
Let's talk
Whether you're defining a new product, entering a new market, or need a seasoned marketing executive to accelerate growth — I'd love to hear about your challenge.
A new iPhone app supporting bone & muscle health — also from Danny K Solutions LLC